The Science of Kissing: Book Trailer Effective

When did humans begin to kiss? Why is kissing integral to some cultures and alien to others? Do good kissers make the best lovers? And is that expensive lip-plumping gloss worth it? Sheril Kirshenbaum, a biologist and science journalist, tackles these questions and more in The Science of Kissing. Her trailer is effective in generating MY interest. How about yours?

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So, just exactly what is working here?
It’s a variation on an author Q&A and it’s the topic that draws me in. Of course, like most women, I want to know more about kissing. Yet, the author is also effective because she creates a sense of lots more to be found in the book itself, she doesn’t give away everything. Just enough.

What didn’t work here?
The book trailer video ends weakly, with no strong Call to Action. It simply lists the author’s website. While that might work for some books, the author’s name is long and has an unusual spelling. Too bad there isn’t a website named www.scienceofkissing.com. Now THAT, I could remember.

Weak call-to-actions are a real problem! Why do this video if you don’t know what action you want viewers to take? And why not give them an easy way to take that action?

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