The Book Trailer Manual

Dear Fellow Author:

THE DREAM OF PUBLISHING MEETS THE REALITY OF PROMOTION

You’ve just sold a book and are facing the task of book promotion and publicity. Like all of us, you hope that your book will gain a wide readership. You want appreciation for your literary work, you want your career to jump-start, so you can write more books, not just this one. You’re hoping your name will soon be a household name and fans will anxiously be waiting for your next title.

But your publisher has a low budget for promotion and publicity for your book. Maybe you’re a mid-lister and you feel ignored. You understand that it’s hard to break through the cluttered media and capture the attention of readers. Really, all you want is to be able to explain your book, to tell the story behind your writing it, so the reader will understand it better.

No, what you really want is to forget all the publicity stuff and just write.

Wouldn’t it be nice if there was one, simple, easy way to get word-of-mouth started? Let your readers spread the word for you. Readers telling readers about your book, until they turn it into a best-seller, a classic. Fans telling fans about your book until there are enough fans they even start anticipating your next book.

In this uncertain world of publishing, there are no guarantees. But the online world has given us possibilities, especially book videos or book trailers. Think about how many times you’ve gotten email from a friend with a link to an exciting video. You watch it, right? Give people something to talk about with a great book trailer!

THE POSSIBILITY OF VIRAL BOOK VIDEOS

NOW Available.

The Book Trailer Manual puts that viral book trailer within your reach. It explains what to put into a digital book trailer, how to gather the images and sounds, how to actually create the video, and how to get the distribution needed for it to go viral.

On my blog, Fiction Notes, I’ve built my reputation as a writer teacher by taking complex things and making them simple, giving you concrete ways to approach your writing. My passion is to make things easy to understand, simple to do. For The Book Trailer Manual, I’ve spent the time studying the current state of videos about books, so you don’t have to. I’ve read the latest research, tested equipment, located resources, and put everything together in a simple package.

BREAK OUT: GRAB ATTENTION!

Book trailers, as an art form, are in their infancy. The Book Trailer Manual, along with the playlists I’ve created on YouTube.com, give you an in-depth look at what’s being done now. You’ll understand your options for telling the story of your book to readers. In the world of low-budget promotion, it’s an opportunity to take a positive step in helping promote your book.

By using The Book Trailer Manual, you’ll get these benefits:

• A way to take a positive step in promoting your book.
• Reach a world wide audience.
• Provide fodder for the word-of-mouth crowd.
• Learn what to say in a book trailer.
• Learn how easy the hardware and software choices can be.
• Learn how to distribute the book trailer for the most impact.

THE AUDIENCE OF YOUR DREAMS

You wrote the book of your dreams: Now, find the audience of your dreams.

• Everything from idea to viral.
• 14 specific ideas on content
• 10 options for images and sound
• 42 sites to submit to
• Recommendations for hardware and software

That dream audience is within your reach: your audience is online and is increasingly watching videos.

But that’s only kids watching videos, right? Wrong. Whatever the age of your audience, a book trailer is increasingly likely to find them online.

Age % Watching
13-17 5%
18-24 13%
25-34 29%
35-54 36%
55+ 17%

Yes, YOUR audience is online. And watching.

HOW TO CREATE YOUR MULTI-MEDIA ELEVATOR PITCH

Everything in The Book Trailer Manual is based on the most recent research available. You’ll learn more than just who is watching online videos. We combine conventional wisdom with research to answer these questions:

• What should you put in your trailer?
• What is the shelf life of a trailer?
• What is the best distribution strategy to get the most viewers?

The Idea: With 14 specific ideas for content and 10 ways to approach images and sound, you’ll be able to create compelling content. Need help or inspiration? The Book Trailer Manual Playlists on YouTube.com lead you through book trailers that illustrate your options.

5 Case Studies provide further examples of how authors successfully initiate book trailers or how they work with a publisher to make sure the trailer gets the most viewers. Joe Dull, a professor of digital film making, explains how beginners often go wrong and how you can avoid those mistakes.

The complete process is laid out clearly: creating an idea, writing a script, setting up the skeleton of the book trailer video, filling it in with sound and image, revising it, optimizing it so search engines can find it, and finally, distributing it. You’ll learn what to look for when you consider software and hardware; you’ll learn where and how to purchase stock photos, video or sounds.

Examples: I’ve even created a set of videos using various software for my teen fantasy novel, The Wayfinder. They all use the same stock photos, same audio file (when supported by the program), and same script (or at least as similar as each program allows). See The Wayfinder Book Trailers.

THE MOST POPULAR VIDEO = THE MOST POPULAR BOOK

The Book Trailer Manual takes you step-by-step through the book trailer process from the first inkling of an idea through the creation of the trailer to distribution and racking up viewers. It puts within your grasp, a positive step toward book promotion that could lead to a wide readership, to readers who appreciate your work, to a career where your name is a household word and fans anxiously await your next title.

Can a simple video do all that? No. Only your writing can really do that.

But if no one reads your writing, your career is stalled. You must do some book promotion and in today’s online world, the simple book trailer video makes sense. And The Book Trailer Manual makes it simple. Try it today. I’ll guarantee that you’ll have better ideas for the content of your trailer, an easier time of creating your own book trailer, and better distribution. If at the end of 90 days, you’re not happy, I’ll refund your money. No questions asked.

Sincerely,
Darcy Pattison
www.booktrailermanual.com

P.S. No one can guarantee huge sales of your book, not even your publisher. But The Book Trailer Manual gives you a chance. It allows you to reach a world-wide audience. It helps you find your audience online. It gives you the possibility of going viral. It gives you a positive step you can take yourself. Hey! Be sure to send me your good news at book@booktrailermanual.com!