18% of Time on Credits?
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Here’s an example of a great book trailer, All the Way To America: The Story of A Big Italian Family and A Little Shovel teaser.mov.
It works because the images are in constant movement, the music is noble to match the story’s theme and it’s short. 57 seconds. It’s a great teaser.
The problem? The last ten seconds are all credits for Dan Yaccarino Studios and Random House. Stop watching at 47 seconds. That’s all you need to see.
How long do you think the credits should run for a book trailer?
