Exclusive to Amazon: Book Trailer by Justin Beiber

One thing you might not know is that you can upload book trailers to Amazon.com. These can be exclusive to Amazon, or the same as elsewhere.

In a marketing ploy, Justin Beiber has uploaded an exclusive 20-second video to Amazon, advertising his new book, Justin Beiber, First Step 2 Forever: My Story. This teen phenomenon is making the most of his instant celebrity status that came from videos on YouTube.

I can see an Amazon exclusive as useful in certain cases:

Publicity. Beiber is specifically pushing his book. The video has gotten press because it’s exclusive to Amazon, and because it’s so short.

Audience. If you know that you already have an audience on Amazon, you can specifically address their concerns. This might be an interesting ploy, for example, for Kindle books.

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