Archive for October, 2010

Filmmaker Makes Book Trailer

Wednesday, October 27th, 2010

The National Post reported this week on a new twist in making book trailers: involving filmmakers.

Canadian writer Tony Burgess’ new book, People Live Still in Cashtown Corners debuts this week with a trailer made by filmmaker Bruce McDonald. The two collaborated on Pontypool, a film based on a Burgess novel.

This certainly brings the book trailer made in the movie aesthetic mode to a higher level. And it’s certainly getting the press, mostly because a filmmaker has stooped to the level of a one-minute trailer for a book. This is shown in the YouTube information about the Cast and Crew:

Cast & Crew

Director: Bruce McDonald
Writer: Tony Burgess
Cinematographer: Michael LeBlanc
Editor: Mina Sewell Mancuso
Music Courtesy of Harmonia Mundi

Tony Burgess as Bob Clark
Charlie Baker as Charlie Baker
Jayde Barlow as Patricia Lerner
Amber-Lynn Webber as Helen Lerner
Ed Gataveckas as Jeffrey Lerner

Music:
Requiem in D minor (K. 626) + Kyrie (K. 341)
Directed by Philippe Herreweghe
Collegium Vocale Ghent, La Chapelle Royale, Orchestre des Champs-Elysées
Recorded live in 1994 and released in 1997 by Harmonia Mundi.


*|YouTube:YwSH8AJtIiI|*

It doesn’t appear to be much different from any other in that mode to me. The strength is in the choice of music, the fluid images and transitions and the restraint used to keep it at one minute.

What do you think? Is this any better than other movie-aesthetic book trailers?

School Library Journal Trailee Winners

Tuesday, October 26th, 2010

BEST Book Trailers: The Winner’s List

SLJ announced the winners of the Trailee Award this weekend. SLJ calls these a “people’s choice” award, since they were voted on by the public.

NOTE: There was some confusion about how the award was spelled. In the original announcement, it was Trailie; but SLJ says, “After the original announcement people people began to call it TRAILEE so in an interim story we said we would go with Trailee as the spelling used in logo.”

Disappointing is the failure to identify who created some of the videos. Of course, there are privacy concerns, especially in the student-created category. But at least identifying the school represented would seem to be appropriate.

Following each video are my comments.

Publisher/Author created for elementary readers (PreK-6)

Shark vs. Train, by Chris Barton, Little Brown
(1843 YouTube Views; 215 Views on Vimeo; not on TeacherTube)


*|YouTube:ra2QESKwBTw|*

BTM Comments: This video follows a strong movie trailer aesthetic. The best thing here, as in the book, is the juxtaposition of shark and train and the narrator. It does seem that strong books make for strong trailers.

Publisher/Author created for secondary readers (7-12)

Ghostgirl: Lovesick, by Tonya Hurley, Hachette
(51,311 YouTube views; 270 Views on Vimeo; not on TeacherTube)


*|YouTube:T5RIBLJb5LA|*

BTM Comments: Animation is the clear winner in this trailer. Otherwise, it’s just music with some video.

Adult (18 +) created for elementary readers (PreK-6)

14 Cows for America, by Carmen Agra Deedy, Peachtree
Book trailer created by Analine Johnson (see interview here) who is the librarian at Centeno Elementary in Laredo, Texas.
(248 Views on YouTube; 2638 Views on TeacherTube; 178 Views on Vimeo)


*|YouTube:13G0CdgV9Yo|*

BTM Comments: Johnson’s strength is in selection of music and images. This is a slide-show aesthetic trailer, but the choice of poignant and rich piano music combined with great images makes this work. For example, the transition from the young boy’s eye full of fire, to the fire cloud of the Twin Towers is quite effective. It’s another case where a strong book makes for a strong video.

Adult created for secondary readers (7-12)

Unwind, by Neal Shusterman
Created by June Henson, who is the librarian at Downing Middle School in Flower Mound, Texas.
(281 Views on YouTube; 246 on Vimeo; 458 on Teacher Tube)


*|YouTube:TUF4i3Nfj9o|*

BTM Comments: For this slide-show aesthetic trailer, Henson chose a strong red text against a black background, proving that good graphic design matters in a book trailer.

Student created for elementary readers (PreK-6)

Don’t Let the Pigeon Drive the Bus, by Mo Willems, Hyperion.
Creator not identifed. (272 Views on Vimeo; not on YouTube or TeacherTube.)

Don’t Let the Pigeon Drive the Bus from SLJ Trailee Nominees on Vimeo.

*|*Vimeo:15311744|*
BTM Comments: The clear winner here is the narrator. Too bad she’s not identified.

Student created for secondary readers (7-12 grade)

The Chocolate War, by Robert Cormier, Random House.
Creators not identified.
(105 Views on Vimeo)

The Chocolate War by Taeho Kong from SLJ Trailee Nominees on Vimeo.

*|Vimeo:15311516|*

BTM Comments: Of course, this one won. High school is a time when students learn to create Powerpoints and this is a perfect example of that sort of silent-movie aesthetic of a Powerpoint presentation.

Exclusive to Amazon: Book Trailer by Justin Beiber

Thursday, October 14th, 2010

One thing you might not know is that you can upload book trailers to Amazon.com. These can be exclusive to Amazon, or the same as elsewhere.

In a marketing ploy, Justin Beiber has uploaded an exclusive 20-second video to Amazon, advertising his new book, Justin Beiber, First Step 2 Forever: My Story. This teen phenomenon is making the most of his instant celebrity status that came from videos on YouTube.

I can see an Amazon exclusive as useful in certain cases:

Publicity. Beiber is specifically pushing his book. The video has gotten press because it’s exclusive to Amazon, and because it’s so short.

Audience. If you know that you already have an audience on Amazon, you can specifically address their concerns. This might be an interesting ploy, for example, for Kindle books.

British Book Store Trailer Awards

Tuesday, October 12th, 2010

British book store, Foyles is co-sponsoring book video awards. The 2010 Book Video Awards celebrate four outstanding new Crime and Thriller books via striking video trailers produced by leading young film makers from the National Film & Television School.

Here are the finalists!


  • *|YouTube=HN6EEcpTLNo|*

  • *|YouTube=ghcMRblOElY|*
  • *|YouTube=3GNvOBWTdpQ|*


  • *|YouTube=swYsC7mYgUI|*

    Awards will be announced on October 15.

    Analine Johnson: Librarian Creates Award Trailers

    Monday, October 11th, 2010

    Librarian by Day: Book Trailer Creator by Night

    Included in the finalists for the School Library Journal’s new Trailie Award are FOUR videos by librarian Analine Johnson. WOW! Four!

    We asked her about her interest in trailers and how she gets so much done.

    What got you interested in book trailers?

    About 3 years ago a colleague posted her first book trailer to the TLC (Texas Library Connection) list_serv. I immediately knew that this was the medium I needed to motivate my students to read books that they found daunting, which happens to be the whole fiction section of the library.

    When do you find time to create trailers?

    I have a full and part-time job so mainly on the weekends. When I’m working on one I’ll devout between 6-8 hours of my time on Saturdays and Sundays. During the week I’ll spend a couple of hours a night.

    What are your favorite places to find free images and music?

    All of my images have come from the flickr image section of creativecommons.org. My music is from freeplaymusic.com but it is not free and they do require a licensing agreement.

    On your videos, you have a copyright notice. Please explain how you use it and when.

    The current notice I use reads as follows:

    Warning: Some portions of this presentation contain material used under the Fair Use Exemption of U.S. Copyright Law and is produced solely for non-commercial use.

    If you have followed the evolution of my book trailers the disclaimer has gone through a few revisions. I apply it on the first slide of all my book trailers and I instruct my students to post it as well. I use it because I’m creating these trailers purely for educational purposes. I’m using images that are licensed for non-commercial use and I want to make it clear that whoever else uses these book trailers will share them in the same manner as they were intended and will not use them to sell books.

    What software/hardware do you use?

    I use Windows MovieMaker 2.1 and I recently started using Adobe Photoshop to adapt and modify images.

    Your videos appear on YouTube, TeacherTube, and Vimeo. Do you upload other places, too?

    Actually I first upload them to James Patterson’s readkiddoread ning the library blog I host write for students – La Lucha Libro Library and my Centeno Elementary homepage. But because many districts categorize a couple of those sites as social networking sites and block them I upload them to Teachertube, 4shared and Youtube. This allows more librarians to have access to them.

    Which is most effective for your videos?

    I believe I receive more hits on Teachertube. That site tends to be able to bypass more district filters.

    For those just beginning to create trailers, what’s your best advice?

    Start with a book you absolutely love. You will invest a lot of time and energy into the project so you really need the buy in to see it to completion. And don’t be afraid to network and ask questions. I have met so many virtual people who have guided and helped me in this process.

    Bio

    Analine Johnson has spent 11 years in the field of elementary education. This year marks her fifth year as the librarian for Rodolfo C. Centeno Elementary in Laredo, Texas. She received her B.S. in merchandising from Texas Woman’s University, and her MLS from Sam Houston State University. She hosts La Lucha Libro Library blog for elementary students and creates book trailers in her spare time. Four of her trailers are current finalists in the School Library Journal Book Trailee Awards for the best book trailers.

    Videos by Analine Johnson

    1. 14 Cows for America, by Carmen Agra Deedy, Peachtree
      (248 Views on YouTube; 2638 Views on TeacherTube; 178 Views on Vimeo)

      *|YouTube:13G0CdgV9Yo|*
    2. Home of the Brave, by Katherine Applegate
      (412 Views on YouTube; 132 Views on Vimeo; 1057 Views on TeacherTube.


      *|YouTube:kv8QqONDesc|*

    3. All the Lovely Bad Ones, by Mary Downing Hahn
      (729 Views on YouTube; 643 Views on TeacherTube; 155 Views on Vimeo)


      *|YouTube:irEuJ5ZhNrM|*

    4. Darkness Under the Water, by Beth Kannel, Candlewick.
      Book trailer created by Analine Johnson who is the librarian at Centeno Elementary in Laredo, Texas.
      (23 YouTube Views; 1090 Views on TeacherTube; 116 Views on Vimeo)

      *|YouTube:Kqd4iMsHNbc|*

    VOTE for Your Favorite Videos Here.

    Read More about Analine Johnson here on Readerkidz.com

    Making of a Finalist Trailer

    Wednesday, October 6th, 2010

    The Secret Scoop: The Making of the Tell Me a Secret Book Trailer

    Guest interview with Holly Cupala

    Today, author Holly Cupala talks about her book trailer for Tell Me a Secret, (Harpercollins). It’s one of the finalists in the School Library Journal’s new Trailie Award. We asked her about how the trailer came to be.

    What was the original concept for the trailer and how did you come up with it?

    In the beginning, I confess I had no idea what I was doing! My husband Shiraz and I put together a script and creative brief on the star players, photos of what I thought they looked like, set descriptions, sound effects, music (the amazing “Ironspy” song from our friends at Splashdown)—the works. It was complex…a bit too complex, we realized, as we started looking into it. Then my writing friend Molly Blaisdell hooked us up with her screenwriting partner, independent filmmaker Paul Michael Gordon. His work is breathtaking, and miraculously, he wanted to do our project.

    Originally we were thinking live action, but Paul does beautiful work with video and motion graphics. Then he came back with a concept using illustrations, which was totally unexpected and amazing. We all fell in love and refined it from there.

    What software/hardware did you use?

    An ambrosia of various programs—Paul uses mostly After Effects. Shiraz used Illustrator to refine the images, I recorded the voiceover on my iPhone(!), and Shiraz layered the music and voice with SoundBooth and Adobe Premiere.

    What was the biggest problem you faced in producing the trailer and how did you overcome that problem?

    I think the biggest challenge was refining the illustrations and the order of the images to reflect the story. In the first draft, the girl hugging her knees appeared at the “my parents have been lying to me all along” part. That image is such an emotional hook for me, just right for main character Miranda. So we moved her to the beginning and brought in the girl holding the bird, which I love—birds are a leitmotif in the novel. We also made significant alterations to the sister character in the storm to look like Xanda in the book. Then Shiraz worked on the timing of the voiceover and sound effects to get it just right. He produced the project, and he and Paul worked closely on all of the details.

    You’ve been active promoting the trailer in various places. So many times, this effort seems wasted. Can you tell where it has made the most impact and where you wouldn’t worry about again?

    I don’t feel like any efforts were wasted—and there is always more that can be done! I’m very grateful that so many friends and bloggers wanted to participate in the launch, where over a hundred bloggers linked to the trailer on YouTube and invited others to spread the word. We had a big party with prizes, and tons of people contacted me to say they had posted or tweeted or Facebooked. We also posted the trailer on Amazon, Goodreads, and are actively looking for places to spread the word. (Speaking of which…I need to put it up on TeacherTube…) On the flipside, I try very hard to be respectful of my friends and fans…I don’t want to inundate them with me all the time!

    Everyone always wants to know: do book trailers sell books? Do you have any statistical or anecdotal info to share on this?

    I wish we knew a way to track that! I don’t have any numbers, but I do see lots of comments from readers who plan to check out the book based on the trailer. Here are some of my favorites:

    “I’m so intrigued. I’m definitely reading this book now!”

    “If I hadn’t already read this amazing debut, I’d be scrambling to get my hands on a copy.”

    “Gorgeous and riveting.”

    “This book looks amazing!!”

    I do think producing a trailer has helped raise the awareness of the book on a wider scale, and it’s fun to be able to point to it in interviews. And an honor to be a finalist in the SLJ Trailie Awards!


    *|YouTube:xBcgNOehmlA|*

    VOTE NOW for your favorite Trailie Awards.

    Finalists: Trailie Award

    Sunday, October 3rd, 2010

    Trailie Award Finalists Announced

    The School Library Journal announced the first annual Trailie Award for the best book trailers. The finalists are in and the public is invited to vote for their favorites.

    AFTER REVIEWING THE NOMINEES, cast your vote in each category here.

    Need a School-Friendly Way to Share the Videos?
    All statistics as of October 3, 2010.

    I’ll present the nominees here and in separate posts give my evaluation of the trailers, the process, and other observations.


    Remember: Sign up for our newsletter and win a chance at a FREE Book Trailer Manual and FREE consultation on your trailer. Details here.


    Publisher/Author created for elementary readers (PreK-6)

    1. Closed for the Season, by Mary Downing Hahn, Houghton
      (1917 views on YouTube; 702 Views on TeacherTube; 410 Views on Vimeo)


      *|YouTube=xH4JtB3xhHI|*

    2. Guys Read: Funny Business, by Jon Scieszka, HarperKids
      (2797 Views on YouTube; 295 Views on Vimeo; not on TeacherTube)

      *|YouTube:DCd9ln6Y5Cs|*
    3. Potty Animals: What to Know When You’ve Got to Go, by Hope Vestergaard, Sterling
      (1063 Views on YouTube; 260 Views on Vimeo; not on TeacherTube)

      *|YouTube:OO–WhpjKao|*

    4. Shark vs. Train, by Chris Barton, Little Brown
      (1843 YouTube Views; 215 Views on Vimeo; not on TeacherTube)

      *|YouTube:ra2QESKwBTw|*

    Publisher/Author created for secondary readers (7-12)

    1. Bad Girls Don’t Die, by Katie Alender, Hyperion
      (7371 Views on YouTube; 204 Views on Vimeo; not on TeacherTube )


      *|YouTube:36lBeqV7V00|*

    2. Ghostgirl: Lovesick, by Tonya Hurley, Hachette
    3. (51,311 YouTube views; 270 Views on Vimeo; not on TeacherTube)


      *|YouTube:T5RIBLJb5LA|*

    4. Rules of Attraction, by Simone Elkeles, Walker
      (106,704 YouTube views; 133 on Vimeo; not on TeacherTube)


      *|YouTube:GhEx0kaUlrU|*

    5. Tell Me a Secret, by Holly Cupala, Harpercollins
      (3591 YouTube Views; 118 Vimeo views; not on TeacherTube)

      *|YouTube:xBcgNOehmlA|*

    Adult (18 +) created for elementary readers (PreK-6)

    1. 14 Cows for America, by Carmen Agra Deedy, Peachtree
      Book trailer created by Analine Johnson who is the librarian at Centeno Elementary in Laredo, Texas.
      (248 Views on YouTube; 2638 Views on TeacherTube; 178 Views on Vimeo)

      *|YouTube:13G0CdgV9Yo|*

    2. Chicken Butt, by Erica Perl, Abrams.
      Mid-Del Schools, Elementary Library Media Productions, MIdwest City, OK. Created by Kristi Hazelrigg, Media Specialist, Parkview Elementary in Okahoma City, OK. Voices by Mr. Freer, Voice by Nathan
      (1378 Views on YouTube; 425 Views on TeacherTube; 224 Views on Vimeo.)

      *|YouTube:zKmmc2MBM|*

    3. Home of the Brave, by Katherine Applegate
      Book trailer created by Analine Johnson who is the librarian at Centeno Elementary in Laredo, Texas.
      (412 Views on YouTube; 132 Views on Vimeo; 1057 Views on TeacherTube.


      *|YouTube:kv8QqONDesc|*

    4. SPHDZ, Spaceheadz Book #1, by Jon Scieszka, Simon & Schuster
      (193 YouTube views, 132 Views on Vimeo; not on TeacherTube.)


      *|YouTube:_-xkBGVK9Js|*

    Adult created for secondary readers (7-12)

    1. All the Lovely Bad Ones, by Mary Downing Hahn
      Book trailer created by Analine Johnson who is the librarian at Centeno Elementary in Laredo, Texas.
      (729 Views on YouTube; 643 Views on TeacherTube; 155 Views on Vimeo)


      *|YouTube:irEuJ5ZhNrM|*

    2. Darkness Under the Water, by Beth Kannel, Candlewick.
      Book trailer created by Analine Johnson who is the librarian at Centeno Elementary in Laredo, Texas.
      (23 YouTube Views; 1090 Views on TeacherTube; 116 Views on Vimeo)

      *|YouTube:Kqd4iMsHNbc|*
    3. Parties and Potions, by Sarah Mlynowski,
      Student filmmaker, Ben Cox’s trailer for PARTIES and POTIONS by Sarah Mlynowski, is the 2008 winner of the Kirkus Teen Book Video Awards (sponsored by Random House Children’s Books).
      (10,642 Views on YouTube; 93 Views on Vimeo; not on TeacherTube)


      *|YouTube:aow7PYc-s7Y|*

    4. Unwind, by Neal Shusterman
      Created by June Henson, who is the librarian at Downing Middle School in Flower Mound, Texas.
      (281 Views on YouTube; 246 on Vimeo; 458 on Teacher Tube)


      *|YouTube:TUF4i3Nfj9o|*

    Student created for elementary readers (PreK-6)

    1. Bear and Chook by the Sea, by Lisa Shanahan, Hachette
      Trailer by Marcus Graham.
      (220 Views on YouTube; 252 Views on Vimeo; not on Teacher Tube)


      *|YouTube:Iw9gsL8Unfo|*

    2. Cam Jansen and the First Day of School, by David Adler, Penguin. Creator not identified
      (233 View on Vimeo; Not on TeacherTube or YouTube)

      Cam Jansen from SLJ Trailee Nominees on Vimeo.

      *|Vimeo:15311696|*

    3. Don’t Let the Pigeon Drive the Bus, by Mo Willems, Hyperion.
      Creator not identifed. (272 Views on Vimeo; not on YouTube or TeacherTube.)

      Don’t Let the Pigeon Drive the Bus from SLJ Trailee Nominees on Vimeo.

      *|*Vimeo:15311744|*

    4. Someone Named Eva, by Joan M. Wolf, (Houghton).
      Book trailer created by students of Lisa Waggett, who is the librarian at Goforth Elementary in League City, Texas
      (115 Views on YouTube; 118 Views on Vimeo; not on TeacherTube )


      *|YouTube:-7bX9CUa6QA|

    Student created for secondary readers (7-12 grade)

    1. The Chocolate War, by Robert Cormier, Random House.
      Creators not identified.
      (105 Views on Vimeo)

      The Chocolate War by Taeho Kong from SLJ Trailee Nominees on Vimeo.

      *|Vimeo:15311516|*

    2. Dead Girls Don’t Write Letters, by Gail Giles, Roaring Brook.
      (118 Views on Vimeo)
      Starring Georgia W, Megan H, Libby H; Camera work by Morgan/Kachina. Created by Morgan P and Kachina S.

      DeadGirlsDontWriteLetters from SLJ Trailee Nominees on Vimeo.

      *|Vimeo:15311427|*

    3. Need, by Carrie Jones, Bloomsbury.
      Book trailer created by Michael Weingartner, who is a student at Flower Mound High School
      (135 Views on YouTube; 147 Views on Vimeo; not on TeacherTube)

      *|YouTube:ie7V8AEcm7E|*

    4. One Door Away from Heaven, by Dean Koontz, Bantam.
      Creator not identified.
      (83 Views on Vimeo)

      One Door Away from Heaven from SLJ Trailee Nominees on Vimeo.

      *|Vimeo:15311471*


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